Indian Retailing-One sip at a time..

My comments on Economist article (follow this link for article: http://www.economist.com/node/18560587

I was not impressed. It is yet another typical article wich ended at introductory level only! India is really moved forward from its introductory phase.

And again there need to think how much malls one city can hold? Is there room for both Reliance fresh and "Fresh" by heritage group in one location? We can find this in metros but how many metros are in town?

And entering India without studying consumer behavior will be disastrous.

In Kishor Biyanis words " We first replicated the Walmart store structure where in stores will have clear passages which will make customers easy to roam and shop. But it ended up customer entering at one point and leaving from the exit as if its a jogging track! Then we decided to create hurdles in the passage. You wont see a clear passage in any of Big Bazaar or Central mall. You have to go from one end to another end in a zig Zak lane even to go one storey down or up. It ended in better footfall converting into sales".

And this trick is still working.