Why Usha Kiran was started? Truth behind having two newspapers by one media

Why Usha Kiran was started? Truth behind having two newspapers by one media

In response to article in following link:
http://column9.wordpress.com/2011/09/24/%E0%B2%B8%E0%B2%AE%E0%B2%AF-%E0%B2%AA%E0%B2%BE%E0%B2%B2%E0%B2%95%E0%B2%A8-%E0%B2%95%E0%B2%82%E0%B2%97%E0%B2%BE%E0%B2%B2%E0%B3%81-%E0%B2%AA%E0%B3%8D%E0%B2%B0%E0%B2%B8%E0%B2%82%E0%B2%97/

He started Usha Kiran for the pretty same reason why there are two channels from single co say ETV2 in AP, SUN2 in TN. When there is big gap between first and second paper by circulation there is every chance that any one will fill that gap. Vijay Sankeshvar ensure that no one able to fill that gap by putting Usha Kiran to fight with rest of newspapers while VijayKarnataka remain without any competition. And Vijay Times is no1 except Bangalore.

Now when Times killed Usha Kiran and Vijay Times its importance is evident. You can see now there is absolutely no gap between first second and third news paper! Now VijayKarnataka have to fight with Udayavani in aggressiveness and Kannadaprabha with innovation! I think already Udayavani captured the Ushakiran place in its absence. If there was Ushakiran it would have given fight to Udayavani and Vijaykarnataka would ahve been safer side.

And busniess decisions are not taken by stupid reasons at least people like him who weighs pros and cons hundred times and who is not aggressive risk taker!