Monday, April 30, 2012
ಕ ಸಾ ಪ ಚುನಾವಣೆ ಮತ್ತು ಪತ್ರಕರ್ತರ ಕ್ರೆಡಿಬಿಲಿಟಿ ....
Thursday, September 29, 2011
Soap to Cream - Changing Times Changing Priorities!!
http://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=pastissues2&BaseHref=ETM/2011/09/21&PageLabel=27&EntityId=Ar02700&ViewMode=HTML
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HUL's strategy of focussing more on Beauty and Grooming is quiet well thought out act but late in implementing. Because I think detergent market was saturated and became less growth driver a decade back! I remember when I was still in undergraduate during 2005 something then only we discussed in the college and came to conclusion that most saturated and competitive market in India is Detergent. You will find hundereds of local brands, National brands and adding up to this are the counterfeit brands!
In such a scenerio I would expected companies to change the stragegies and concentrate more on lucrative and high margin categoires like B&G!
Due to globalisation, gaining more purchasing power by the Indian middle class due to evolving newer job opportunities thrown out by the ITES revolution are said to be boon in disguise for the FMCG/CPG cos who are looking desperately other avenues of growth.
Emergence of SOcial Media-Change in Media strategy:
Coming to other point, emergence of social media in the recent years is changing the landscape of the media reach by any industry. More and more companies are raching out and publicly displaying to follow them on facebook or twitter! With mushrooming TV Channels and viewer having more than what he can take, effectiveness of the TVC is always unpredictable and always a challenge.
On the other hand social media may prove to be more practical with the the option of fine tuning the target and reaching out to the accurate segment. And engaging in social media will be more direct with two way communication where in companies can connect with consumers directly and more effectively. It will prove to be economical and more satisfying as you are fine tuning your reach and reaching to more accurate and target audience!
There is no dounbt Internet will soon start posong a major challenge to the Television media ditto in the same way the news channels posed their threat to the Print media! With the bebefit of reaching to accurate target audience, and more effective measure of the effectiveness of campaign and direct consuer connect it seems social media is already winning over traditional TV media.
No dount with the shift in the proprities of the FMCG/Retail companies from Soap to Cream may end up Ekta Kapoor having faebook version of KSeriesVille!!
Wednesday, September 28, 2011
Response to The Hindu article - Headlines you will never see
This is in response to The Hindu article. Click below link for article:
http://www.thehindu.com/arts/magazine/article2475946.ece
Its true that there are various news channels which are banking on more of non news items than the news. Apart from few 3-4 leading news channels if you wantch any other news channel either they are showing the reality show of colors/imagine channel or they are showing sme TVC advertorial. It has gone to such extent that some regional news channels always either shows the dubbed version of BBC, Animal Planet, History channels programms and also there are instances where they simply lift teh clippings from youtube videos circulating in social media!
This is the "creativity" our media organisations are showing! They stopped showing socially relevant programs long back and have became just another entertainment channel.
Sunday, September 25, 2011
Why Usha Kiran was started? Truth behind having two newspapers by one media
In response to article in following link:
http://column9.wordpress.com/2011/09/24/%E0%B2%B8%E0%B2%AE%E0%B2%AF-%E0%B2%AA%E0%B2%BE%E0%B2%B2%E0%B2%95%E0%B2%A8-%E0%B2%95%E0%B2%82%E0%B2%97%E0%B2%BE%E0%B2%B2%E0%B3%81-%E0%B2%AA%E0%B3%8D%E0%B2%B0%E0%B2%B8%E0%B2%82%E0%B2%97/
A dream and a reality:
Ambani had a dream. to make phone call cheaper than postcard. He made it reality With his devotion and hard work.
Capt Gopinathan had a dream. To make Air travel cheaper than 1st AC Train. He made it rality With his hard work and dedication .
Vijay Mallya also had a dream. To make every bottle of beer cheaper than pertrol. Manmohan Singh made it reality with his ignorance and lazyness..
Saturday, September 24, 2011
kannada english
ನಾನೂ ಹಳ್ಳಿಯ ಕನ್ನಡ ಮಾಧ್ಯಮ ಶಾಲೆಯಲ್ಲಿಯೇ ಕಲಿತವನು. ಇಂಗ್ಲೀಶ್ ಮಧ್ಯಮ ಹುಡುಗರಿಗಿಂತ ಚೆನ್ನಾಗಿ ಇಂಗ್ಲೀಷ್ ಮಾತನಾಡಬಲ್ಲೆ. ಇದಕ್ಕೆ ಕಾರಣ ನಮ್ಮ ಶಾಲೆಯಲ್ಲಿದ್ದ ಇಂಗ್ಲೀಷ್ ಗುರುಗಳು ಹಾಗೂ ಮನೆಯಲ್ಲಿದ್ದ ಪೂರಕ ವಾತಾವರಣ.
ನಿಮ್ಮ ಮನೆಯಲ್ಲಿಯೂ ಈ ಪೂರಕ ವಾತಾವರಣ ಇರಬಹುದು. ಆದರೆ ಅಷ್ಟೇನೂ ಕಲಿಯದ ಶ್ರಮಿಕ ವರ್ಗದವು ಏನು ಮಾಡಬೇಕು? ಅವರಿಗೆ ಒಂದೇ ಕನಸು. ತನ್ನ ಮಗ ಇಂಗ್ಲೀಶ್ ನಲ್ಲಿ ಕಲಿತು ಒಳ್ಳೆಯ ಹುದ್ದೆ ಹಿಡಿಯಲಿ. ಕನ್ನಡ ಮಾಧ್ಯಮದಲ್ಲಿ ಕಲಿತರೆ ನನ್ನಂತೆ ಖಾಕಿ ಪ್ಯಾಂಟ್, ದ್ವಾರದ ಮುಂದಿನ ಸ್ಟೂಲ್ ಗತಿ!!
Monday, April 18, 2011
Indian Retailing-One sip at a time..
My comments on Economist article (follow this link for article: http://www.economist.com/node/18560587
I was not impressed. It is yet another typical article wich ended at introductory level only! India is really moved forward from its introductory phase.
And again there need to think how much malls one city can hold? Is there room for both Reliance fresh and "Fresh" by heritage group in one location? We can find this in metros but how many metros are in town?
And entering India without studying consumer behavior will be disastrous.
In Kishor Biyanis words " We first replicated the Walmart store structure where in stores will have clear passages which will make customers easy to roam and shop. But it ended up customer entering at one point and leaving from the exit as if its a jogging track! Then we decided to create hurdles in the passage. You wont see a clear passage in any of Big Bazaar or Central mall. You have to go from one end to another end in a zig Zak lane even to go one storey down or up. It ended in better footfall converting into sales".
And this trick is still working.